grey-awardsGrey Colombo's winning streak for its 'Garments Without Guilt' campaign, created for Sri Lanka Apparel, reached new heights recently with the campaign slated to be inducted into New York’s‘Global Effie Hall of Fame’ because of the campaign’s recent Bronze Global Effies win, where it beat out somewhere in the range of 8,000 to 10,000 entries.

Touted as being 'one of the country's most awarded campaigns internationally', the campaign has already picked up metal at Macau's Asian Effies, New York's WPPED Cream creative awards and Sri Lanka's Chillies. Interestingly, the criteria for entry into Global Effies contention required that entries feature a 'single brand idea running across at least four countries in two or more regions worldwide'.

campaign becomes the first Asian brand ever to win a Global Effie

Colombo: ‘Garments without Guilt ’ the global marketing campaign created by Grey Group Colombo for Sri Lanka Apparel has been adjudged one of the only two winners at this year ’s Global Effie Awards to be held in June in New York.

The Global Effie Awards considered the Oscars of advertising and marketing, honours marketing

campaigns that have proven effectiveness and creativity in four or more countries on at least two

continents within the last three years.

z p-iii-slpaSri Lanka is to lobby Lloyd's of London to remove the 'war risk' tag on the country, which kept insurance premiums high, following defeat of the LTTE by the military last week.

Sri Lankan authorities will soon approach Lloyd's of London, a British insurance market, with a request to review its classification of the country as a region with a war with ships calling on Colombo having to pay a war risk premium, Sri Lanka Ports Authority (SLPA) sources said.

slaea1Annual General Meeting of the Srilanka Apparel Exporters Association was held on 6 November 2008. at Cinnoman Grand Colombo under the distinguished patronage of H.E.Pio Mariani,Ambassador for Italy in Srilanka and H.E.Michel Lummaux, Ambassador for France in Sri Lanka.

Workers, employers working together to avert a catastrophe

workersLeading trade unions in the country have agreed to support the extension of the GSP+. The unions say this is because the GSP+ scheme ensures employment for thousands in the country and has the potential to generate more jobs and contribute towards reducing poverty. “We, as trade unions, do not want to see job losses. We want as many people as possible to be employed …especially young people in this country,” said the General Secretary of the Sri Lanka Nidahas Sevaka Sangamaya, Leslie Devendra.

mas-factoryThe sprawling 150-acre MAS fabric complex in Thulhiriya, close to Warakapola, received a new addition recently in the form of a carbon-neutral lingerie manufacturing plant. The MAS Intimates Thurulie plant will manufacture lingerie for UK-based Marks and Spencer, for which MAS is a chief vendor. The plant was opened last week by Sir Stuart Rose, CEO of Marks and Spencer on his first visit to the island.

brandixThousands of young girls attired in green uniforms are working like bees. They sew clothes for people in far off Europe that is marketed by reputed British retailer Marks & Spencer (M&S).The refurbished factory has changed the traditional look of garment factories. Instead of the long closed factory illuminated with a myriad fluorescent bulbs, even during daylight, the new factory has hundreds of long glass windows that filter the heat component of sunlight, walls colour washed in light colours and a courtyard with palm trees.By this 75 per cent of the workers get daylight and 95 per cent of the workers can view the outside of the factory, which makes the working environment more conducive for them.

Verdict nullifies attempts to tarnish Lanka’s image:

daily newsCOLOMBO: The Supreme Court has determined that internationally accepted human rights conventions have been enshrined in Sri Lanka’s legal system.This verdict has been returned by the Supreme Court on a request by the President to seek a SC determination on Lanka’s stand vis-a-vis the legal enshrinement of human rights, Export Promotion and International Trade Minister Prof. G.L. Peiris told the weekly Cabinet press briefing.

pxii-dhlDHL, the world’s leading Express and Logistics Company, announced a strategic two-year tie-up with the Sri Lanka Apparel Exporters’ Association (SLAEA) as its ‘Preferred Logistics Partner’.

The agreement was inked by DHL Sri Lanka Country Manager Martin Dudek and Chairman of the SLAEA, Noel Priyathilleke.

dm05mar08Women who form the majority of the workforce in the apparel industry that earns over 50 percent of the country’s foreign exchange, should be given more respect according to Joint Apparel Association Forum (JAAF) Chairman Ajith Dias.

Speaking at the launch of the Abhimani Campaign which hopes to pay tribute to the women of the apparel industry and encourage more additions to it, Dias said that the success of the industry was directly linked to its workforce.

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Sri Lanka Garments

SLAEA Magazine Front Cover 2Journal & Directory of the Sri Lanka Apparel Exporters Association, containing valuable information with regard to the apparel industry.
Issue No. 90


Contact :
Sri Lanka Apparel Exporters Association,
50/1,Rosmead Place, Colombo 7
Tel: +9411 2675050, 2674528 
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