For over three decades, Sri Lanka has built a reputation as a world-class apparel sourcing destination for the global fashion industry. It is a beautiful island, strategically located near major regional shipping routes to the United States of America, Europe, South Asia and the Far East, offering shorter lead times and cost-effective shipping. While productivity and speed are Sri Lanka's hallmarks, its reputation as a no-sweatshop, ethical environment for a highly educated, multi-cultural workforce, make it an ideal location to do business. Further, the island's close proximity to the Indian sub-continent positions it as a gateway to a market of 1.3 billion people.